17,098
Leads Delivered to Agents
$133,793
In Ad Spend Managed
78
Agents Served
Attention: Licensed Medicare Agents
We proved it in our own agency. Then we proved it for 78 agents across the country.
You got into Medicare because the math made sense. And it does — this market isn't going anywhere. But knowing the opportunity exists and actually capturing it are two completely different things.
If you're a solo agent, you feel it every month. The leads that don't pick up. The $500 you burned on Facebook ads you didn't understand. The referrals that come in on their own schedule, not yours. You're grinding and you know there's a ceiling.
If you run an agency, the problem is worse than you think. Whatever got you here (grassroots, direct mail, referrals) breaks the moment you try to scale it. Put your agents on grassroots and they become your competition in the same local pool. Try to recruit younger agents and nobody wants to knock doors or work mailers. Your downline has no marketing system, no consistency, and no way to generate T65 prospects on demand. They're writing $400 per head instead of $1,000+. What got you here won't get you there.
Referrals come in when they feel like it. You can't scale on "sometimes."
Vendor leads: 80% don't pick up. The ones that do talked to three other agents first.
Facebook ads: you tried. Burned money. Or hired someone who burned more.
Direct mail, booths, events: it worked for a while. But it doesn't scale and you're exhausted.
Your agents can't replicate what you do. They have no system, no consistency, no way to pull leads like a lever.
The bottom line: whether you write 5 policies a month or 50, you've hit a ceiling you can't break through without a system that generates on demand.
We spent over a decade consulting insurance agents on their advertising through Insurance Advertising Masters. We watched people in this industry build agencies and exit for tens of millions of dollars. And we kept asking ourselves the same question: why don't we have our own?
So we started one. Built a T65 marketing system from scratch that nobody else was running. Proved it out with our own money. Doubled production month after month because we finally had something consistent and repeatable.
Everything we learned in our own agency, we brought directly back to our consulting clients. Then agents started asking us to just do it for them. So we stopped consulting and started licensing the exact same system, done for you, installed in their business.
We're Justin Falck, Tyler Calvert, and Josh Foret. Partners in multiple insurance agencies and the team behind Insurance Advertising Masters. Between us: a decade of advertising consulting for insurance agents, 2,000+ agents coached, an insurance agency built to $2M+ before age 25, and some of the most advanced generative AI ad production in the industry. We leverage AI in ways nobody else in this space can. We sell insurance. We run agencies. We do this every single day.
Pathway 1
Pathway 2
Not every client will need the full package. But when you know how to identify the gaps and present the right products, $1,000+ in first-year commissions per client becomes the norm, not the exception.
Commission rates: Medicare Supplement ~$600 flat (new-to-Medicare). Cancer & Heart Attack/Stroke at 90% of annual premium. Recovery Care & Hospital Indemnity at 45%. Dental/Vision/Hearing at 40%. Medicare Advantage new-to-Medicare FMV: $694 (CMS 2026). Your contract level may vary.
Every day, 10,000 Americans turn 65. The agents who position themselves in front of that wave are building businesses most people don't think are possible. Here's why.
T65 core products (Supplements and Advantage plans) pay way more in first-year commission than renewal business. One T65 client is worth more than two renewals.
These people are perfectly teed up for cancer, heart attack & stroke, skilled nursing, and hospital indemnity coverage. The gaps are real and they know it. You're not selling. You're solving a problem they already have.
They're transitioning their entire financial picture for retirement. The timing has never been better to have that conversation.
Whoever introduces someone to Medicare owns that relationship. It's called the primacy effect. The first person who educates them becomes their trusted advisor. Add reciprocity on top and you get the stickiest clients in the industry. Persistency through the roof.
Because a T65 pipeline takes at least 3 months of consistent advertising before it really pays off. You have to run it year-round. Most agents can't afford to run ads for 3 to 6 months without seeing a dollar back. So they quit. Or they never start.
Instead, they're stuck doing plan swaps with 50% retention, working DSNPs, chasing broke leads from food card ads, and attracting people who will never buy ancillary, never buy an annuity, and won't stick around past the first year. That's not a business. That's a treadmill.
The agents who can afford to run T65 consistently? They're cleaning up right now. Snatching all of this business while everyone else fights over scraps.
Our system makes it possible for more agents than ever to run a real T65 pipeline. The economics finally work.
But here's the real unlock: when someone enters your pipeline and they're 4+ months out from buying a Supplement or Advantage plan, most agents just set a follow-up and pray. But these people can buy ancillary right now. Cancer coverage. Hospital indemnity. The gaps are real, the need is immediate, and the sale closes fast. That means you're cash-flowing from day one. Your ad spend pays for itself before you ever write the core policy.
And when it's time to enroll them in their Medicare plan? The agent who already helped them with ancillary gets the core policy over 90% of the time. You're not competing. You've already won.
Generate T65 prospects consistently. Convert them into ancillary revenue immediately. Lock in the core policy months later.
Profitable from month one. Compounding every month after.
This isn't a course. It's not coaching. You're licensing the proprietary intellectual property that built our agency, and we install it in your business.
The exact system that has generated millions for our consulting clients and hundreds of thousands in our own agency's first year, on track for seven figures. Most marketing companies can't even target T65 clients. We cracked the code on getting people actively turning 65 to raise their hand. You're licensing that entire playbook.
We press the buttons and pull the levers inside Facebook for you. Your campaigns are built, launched, and managed continuously so we can optimize every week, kill underperformers, and scale winners. Hiring a mediocre media buyer in-house costs $70K/year. A good one costs $150K+ and a percentage of profit.
This is where most agencies fall apart. They launch 3 ads and call it a day. We're producing 40 to 60 fresh creatives every week, and that number keeps growing as our clients scale their budgets. Your campaigns never go stale and your lead cost stays as low as possible.
We go in and build the entire system for you: your own custom funnel designed to convert cold traffic into T65 leads who are ready to pick up the phone. This isn't a template. It's built and installed so you can start generating leads immediately.
Automated appointment reminders, confirmation texts, and follow-up sequences so your booked leads actually show up. You focus on dialing and closing while the system handles the rest.
This isn't generic sales training. This is the specific process we developed to close T65 leads generated from this system: the scripts, the objection frameworks, and the closing sequences that produce a 60 to 70% close rate with an average first-year commission of over $1,000 per client. It works because it was built for these leads specifically.
Sales Call (For You): Live training on the exact process to close these T65 leads: what's working right now, real objection handling, real call breakdowns.
Sales Call (For Your Agents): A separate call for your LOA agents or team members, plus access to a full course so they can ramp on their own.
Agency Growth Call: Sales ops, team management, tracking & conversions, hiring, comp plans, everything it takes to scale.
You get all of this for a fraction of what it would cost to build this yourself, or to hire even one of the people doing it for you.
We built proprietary AI systems that let a team of three do what normally takes an entire agency.
Free. No obligation. We'll show you exactly what's possible.
We assess your goals and whether this is a fit. We're selective: we only work with agents serious about scaling.
Our team sets up your ads, automation, landing pages, and follow-up sequences. Everything installed and ready to generate leads.
Your first leads land within days. You do what you do best: pick up the phone and write policies. We handle everything else.
Screenshots from our private agent community
Watch Pascal break down his real numbers after joining Medicare Masters
Licensed Medicare agents only.
Every month you don't have a system, you're leaving policies on the table. The agents who build their T65 pipeline now are the ones who win long term.
Book a Call →Licensed Medicare agents only.
